How Pinterest Can Help Business Owners & Event Professionals Get Clients Even Without a Following!

If you're an online business owner or event professional, you might think Pinterest is just for DIY projects and wedding inspiration. But here's the truth: Pinterest is a powerful search engine that

can drive consistent traffic to your website, even if you have zero followers.

As an online Business Manager helping business owners and event professionals build a

strategy and manage Pinterest, I can become you perfect ally to navigate this incredible tool.

Keep reading for some tips!

Why Pinterest Works for Businesses & Event Professionals

Unlike social media platforms that prioritize follower counts and engagement, Pinterest is built on discovery and search intent. This means your content can be found months or even years after

you post it!

Key Benefits:

✅ Evergreen Visibility: Pins don’t disappear like Instagram posts; they keep working for you long-term.

✅ SEO-Friendly: Pinterest acts like Google, making it ideal for ranking on search results.

✅ High-Intent Users: People use Pinterest to plan purchases, events, and services, making them warm leads for businesses.

Pinterest Engagement Stats (2025)

📌 522 million monthly active users worldwide

📌 23.2% year-over-year audience growth

📌 98 million users in the U.S. alone

📌 1 in 3 Pinterest shoppers have an income over $100K

📌 Pinterest ads reached 4.1% of the global population

How to Get Clients Without a Following

Even if you're starting fresh, you can attract dream clients with strategic pinning. Here's how:

1️⃣ Optimize Your Pinterest Profile: Use relevant keywords in your bio, board titles, and descriptions to show up in search.

2️⃣ Create Searchable Content: Design eye-catching pins that answer your audience’s needs (e.g., "How to Plan a Wedding on a Budget").

3️⃣ Leverage High-Traffic Keywords: Research SEO-rich terms your audience searches for and weave them into your pin descriptions.

4️⃣ Drive Traffic to Your Website: Ensure each pin links back to your services, portfolio, or contact page.

Pinterest isn’t about chasing vanity metrics, it’s about getting discovered by the right audience.

🚀 Want me to audit your Pinterest strategy? Book a discovery call, let's chat

Want me to help refining your Pinterest strategy further? As an Online Business Manager, I can

also help with pin designs and keyword optimization!

Book a Discovery Call